Thursday, September 07, 2006

Know Your Demographic: Males 16-35

Clever

Weeds
To advertise comedy "Weeds", there was created a billboard that had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana. This latter billboard had a security camera trained upon it and when inevitably the marijuana was stolen, the footage was released as a viral video which received 50,000 views and wide-spread press coverage.
Video 1, Video 2.

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