Monday, March 26, 2007

A Group of Rational Decision Makers

From this:

Our ability to duck that which is not yet coming is one of the brain's most stunning innovations, and we wouldn't have dental floss or 401(k) plans without it. But this innovation is in the early stages of development. The application that allows us to respond to visible baseballs is ancient and reliable, but the add-on utility that allows us to respond to threats that loom in an unseen future is still in beta testing. [8]

A lot of what I write in the following sections are examples of these newer parts of the brain getting things wrong.

And it's not just risks. People are not computers. We don't evaluate security trade-offs mathematically, by examining the relative probabilities of different events. Instead, we have shortcuts, rules of thumb, stereotypes, and biases -- generally known as "heuristics." These heuristics affect how we think about risks, how we evaluate the probability of future events, how we consider costs, and how we make trade-offs. We have ways of generating close-to-optimal answers quickly with limited cognitive capabilities. Don Norman's wonderful essay, "Being Analog," provides a great background for all this.[9]


This is a pretty good analysis of the neuropsychology that goes into making security (and to a greater degree economic) decisions. Worth a read.

I'm blogging a lot today for some reason. I must be a little bored.
And I haven't even gotten to the analysis of the polyamoury problems in tjicistan!

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